A New Kind of Cannabis Industry Golf Tournament Begins with MITA
Most industry golf tournaments are built for a small circle of insiders.
At MITA, we believe the cannabis industry grows stronger when the entire ecosystem is included. That belief is exactly what inspired the MITA Executive Golf Invitational, a one of a kind event designed to bring together executive leadership, brand partners, ancillary service providers, and the people who influence retail decisions every single day.
This is not just a golf tournament.
It is a full day of intentional networking, strategic relationship building, and industry community activation built for the cannabis industry.
And while it begins in Arizona, the vision goes much further.
The MITA Executive Golf Invitational is launching in Arizona as the first chapter of a larger initiative, one designed to expand into additional markets across the United States as MITA continues building stronger connections across the industry. Arizona is the starting point. The goal is to create a model that can scale nationwide.
Why MITA Built This Event
The cannabis industry does not run on executives alone.
It runs on operators, retail teams, budtenders, brand partners, service providers, and the relationships that connect them. Traditional networking events often separate these groups. MITA is doing the opposite.
The MITA Executive Golf Invitational was built to create meaningful engagement across the full pipeline of cannabis business in Arizona, from ownership and C suite leadership to the budtenders shaping daily consumer decisions.
MITA is launching this event in Arizona first because the state offers a strong foundation of operators, brands, and retail talent. But the long term vision goes far beyond one market.
The Executive Golf Invitational is designed as a scalable format that can be brought to other states across the country, creating a repeatable model for high value networking, industry connection, and community building throughout the United States.
The Event Format
Two Sessions. One Course. One Industry Community.
MITA has secured the entire course for the day to create a curated, high value experience with two distinct sessions:
1- Morning Session
Executive Invitational
The day begins with 144 executive golfers representing leadership teams from dispensary groups, vertically integrated operators, and cannabis enterprises across Arizona.
Each participating organization may send up to four top executives, with participation covered by sponsors.
This format creates a premium and highly targeted environment for networking with the people responsible for key business decisions across the cannabis supply chain.
For sponsors and ancillary partners, this means direct engagement with the people who influence and approve:
• Product purchasing
• Brand partnerships
• Distribution decisions
• Retail strategy
• Operational investments
• Long term growth initiatives
The morning session is intentionally designed to maximize quality conversations in a relaxed setting where relationships can develop naturally.
Sponsor Activation Format
Designed for Visibility and Access
The course will feature a highly curated sponsor presence with one sponsor activation per hole.
Morning Executive Session Sponsor Opportunities
• 18 brand sponsor activations
• 18 ancillary service partner activations
• One sponsor presence per hole
Because MITA has secured the full course, sponsors are not competing for attention in a crowded environment. Each activation is designed to support direct face to face engagement with executive attendees throughout the morning experience. This is not passive logo placement. It is a strategic relationship building platform.
It is also an opportunity to align early with a format MITA intends to expand beyond Arizona, giving founding partners a chance to help shape and grow one of the most distinctive networking experiences in cannabis.
2- Afternoon Session
The Caddyshack Crew
Beginning at noon, the course transitions into a second session with a different energy and an equally important audience.
MITA will invite 144 budtenders from across Arizona to golf for free.
Budtenders are the front line of cannabis retail. They speak with customers every day, answer product questions, guide purchasing decisions, and play a major role in how brands gain traction at the store level. MITA believes they deserve to be celebrated, included, and connected to the broader industry ecosystem. That is why the Caddyshack Crew session is such a powerful part of this event.
It recognizes the people who help shape customer experience and brand loyalty in real time while creating stronger relationships across the full cannabis pipeline.
Why This Format Matters for Sponsors
Most industry events give sponsors access to either executives or retail staff.
The MITA Invitational Golf Tournament delivers both in a single day.
In One Event, Sponsors Connect With
• Executive leadership making strategic and purchasing decisions
• Budtenders influencing customer behavior and product recommendations
• Brand peers and service partners across the Arizona cannabis ecosystem
This structure creates a rare opportunity to build visibility and trust at multiple levels of the industry in one premium setting.
For partners thinking long term, the value is even greater. Supporting the Arizona launch means participating at the ground level of a concept designed to grow into additional markets across the United States.
Total Event Reach
• 144 executive attendees
• 144 budtender attendees
• 288 industry participants total
MITA created this event to reflect what we believe the cannabis industry should look like: Collaborative, inclusive., strategic, relationship driven.
The MITA Executive Golf Invitational is designed to elevate the standard for industry events by creating space for leadership and frontline voices to be part of the same larger story. It is a day where business gets done, partnerships are formed, and community is strengthened. Arizona is where this model launches, the United States is where it can grow.
Sponsor Opportunities Are Now Open
Sponsor activations are limited and expected to fill quickly. If you are a brand partner or ancillary service provider and want to secure a hole activation, now is the time to connect with MITA. If you are an executive leader interested in participating, we would love to hear from you as well. This is more than a golf event.
It is the Arizona launch of a high value networking platform designed to expand across the United States.
Let’s Build Something Legendary Together.
MITA is proud to launch this experience in Arizona as the first edition of what is intended to become a multi market initiative across the country. This is where it begins, and with the right partners, it is only the beginning.