In this episode of MITA Unshackled, we head north to explore the realities of Canada’s cannabis market, five years post-legalization. Our guest, Michelle Cozzuol, offers boots-on-the-ground insight into what’s working, what’s changing, and how operators are adapting.
Michelle is the founder of Joint Connections, a platform built to streamline B2B and B2C cannabis activity in Canada. But in this conversation, she goes beyond her business to break down regulatory structure, consumer trends, and the growing pains of a maturing legal market.
YouTube: MITA Unshackled – Inside Canada’s Cannabis Industry
CARMA Cannabis Insurance – Risk coverage built for cannabis businesses
MJBizCon 2025 – Meet us in Las Vegas, Dec 2–5
PURE5 – Solventless extraction with next-gen precision
Grow Up Conference & Expo – Canada’s top cannabis cultivation & business event (May 27–28, 2025 in Toronto)
Follow Michelle: @jointconnections.ca
Learn more at: jointconnections.ca
Follow MITA for more episodes, updates, and events.
#MITAUnshackled #CannabisCanada #CannabisRegulations #CanadianCannabis #CannabisPodcast #CannabisRetail #IndustryInsights