In a recent interview, Ashley, a representative from Airo, one of the leading vape companies in the United States, shared valuable insights into the company’s growth, product offerings, and her personal journey within the rapidly evolving plant industry. The discussion was both engaging and informative, shedding light on Airo’s innovative products and the broader implications of the industry’s growth.
Ashley began by introducing Airo, emphasizing its prominent position in the U.S. vape market. Having joined Airo in January, she has been instrumental in expanding the brand’s presence, particularly in Arizona. Despite being relatively new to the industry, Ashley brings a wealth of experience as a consumer, which has informed her approach to building the brand and connecting with its target audience.
One of the highlights of the interview was the introduction of Airo’s latest product, the 1G disposable vape known as the AiroX. Ashley described the AiroX as a product that combines sleek design with cutting-edge technology, making it a standout in the crowded vape market. She also discussed Airo’s diverse product lines, including the artisan line, which features fruit-forward flavors, and the strain series, known for its classic OG cannabis strains. Among these, the Black Mamba flavor has emerged as a best-seller, resonating with consumers across various markets.
Airo’s commitment to quality is evident in its manufacturing and distribution processes. Ashley highlighted the rigorous standards Airo maintains when selecting manufacturers, particularly for distillate and resin production. She also mentioned key partners like Sublime and the consensus team, who play a crucial role in ensuring the consistency and excellence of Airo’s products in Arizona. The company’s proprietary battery technology, featuring a ceramic heating element that evenly distributes heat, further underscores its dedication to providing a premium vaping experience.
Understanding its consumers is central to Airo’s success. Ashley explained how Airo’s products appeal to a broad demographic, from trendy younger users to older consumers who are new to vaping. The brand is positioned as an ideal choice for anyone seeking a high-quality, user-friendly vape, catering particularly to the growing number of cannabis-curious consumers. This demographic is increasingly looking for accessible and reliable products as they explore the benefits of plant medicine.
The interview also offered a broader perspective on the plant industry’s evolution over the past decade, particularly in New Mexico. Ashley spoke about the medicinal benefits of cannabis, sharing compelling stories, including one where CBD was used to help manage epilepsy. Her insights into the industry were enriched by her role as an influencer, through which she has built a community of users and advocates, furthering the conversation around the benefits and potential of plant-based medicine.
On a personal note, Ashley shared her remarkable journey from being a middle school teacher to becoming a significant figure in the plant industry. Her transition was driven by a passion for plant medicine and a desire to make a meaningful impact. She also discussed how Airo products have become a part of her daily routine, even using them as a pre-workout, which has helped others achieve their fitness goals.
The interview concluded on a motivational note, with Ashley encouraging viewers to believe in themselves and the power of hard work. Her story is a testament to the idea that with determination and passion, it is possible to accomplish the seemingly impossible. Through her work at Airo, Ashley continues to inspire others to explore the benefits of plant medicine while contributing to the growth and innovation of the industry.