Cannabis Business Talk with Josh of RAW Rolling Papers and 22 Red and Shavo of System of a Down

Cannabis Business Talk with Josh of RAW Rolling Papers and 22 Red and Shavo of System of a Down

In the latest episode of MITA’s “Unshackled” podcast, hosts Max Juhasz and Martez Davis take us on an intriguing journey into the cannabis industry with two prominent figures: Joshua Kesselman from RAW Rolling Papers and Shavo Odajian from 22 Red and the iconic band System of a Down. Recorded at MJBizCon 2023, the episode provides an in-depth brand overview of RAW and 22 Red, offering listeners a behind-the-scenes look at the minds shaping the future of smoking culture.

The conversation kicks off with Joshua Kesselman, the man behind RAW Rolling Papers. Joshua enlightens the audience about the origins of RAW and the philosophy driving the brand. Emphasizing the importance of using natural materials in cigarette papers, he discusses the commitment to providing a clean and unadulterated smoking experience. The hosts delve into the upcoming launch of “ethereal,” a new, thinner paper set to hit the market in early 2024. The anticipation is palpable, as this innovation promises to redefine the standards for rolling papers in the cannabis industry.

Shavo Odajian, the co-founder of 22 Red and renowned bassist for System of a Down, joins the conversation to share his journey into the cannabis industry. Shavo’s passion for the plant and his experiences as a connoisseur laid the foundation for the development of 22 Red, a lifestyle brand that transcends traditional expectations. The hosts explore the intricacies of designing rolling papers for the optimal smoking experience, unveiling details about the soon-to-be-released exclusive, limited edition paper, “ethereal.”

Beyond the cannabis realm, the hosts touch on Shavo’s illustrious music career with System of a Down and his upcoming solo project. The podcast provides a unique glimpse into the multifaceted talents of Shavo Odajian, demonstrating the seamless intersection of music and the cannabis industry. Additionally, listeners learn about 22 Red’s expansion into new products, including concentrates and pens, showcasing the brand’s commitment to pushing boundaries and meeting evolving consumer demands.

Throughout the episode, the hosts navigate the landscape of the cannabis industry, offering valuable insights into product innovation, business strategies, and the passion that propels RAW Rolling Papers and 22 Red forward. The exclusive interview with industry leaders, Joshua Kesselman and Shavo Odajian, becomes a treasure trove for both enthusiasts and entrepreneurs looking to understand the dynamics of the market.

The “Unshackled” podcast is proudly sponsored by industry giants Curaleaf, Dime Industries, Dope SEO, and Policy Quake, highlighting the collaborative effort to drive the cannabis industry forward. Hosted by Max Juhasz and Martez Davis, and with the guidance of Award-Winning Executive Producer Eric Williamson, the podcast seamlessly blends professionalism with a passion for the subject matter.As the episode concludes, listeners are left with a profound appreciation for the intricate craftsmanship behind RAW Rolling Papers and 22 Red. The episode not only offers a glimpse into the personalities shaping the cannabis industry but also serves as a testament to the continuous evolution of the market. For those eager to stay at the forefront of cannabis culture, this “Unshackled” episode is a must-listen, providing a rich tapestry of insights, innovations, and the driving force behind two iconic brands.