In the ever-evolving landscape of the cannabis industry, one event stands out as a pioneer and a testament to the industry’s growth – the Cannabis World Congress & Business Exposition (CWCBExpo). As we gear up for the 2024 edition in New York City, Christine Lanuzzi, a key figure in the expo’s founding family, shares insights into the journey, developments, and what attendees can expect this year.
The CWCBExpo has come a long way since its inception in 2014. Celebrating its 10th year, the expo has played a pivotal role in transforming cannabis conferences from taboo gatherings to thriving hubs of information, collaboration, and innovation. Christine highlights the removal of stigma, a shift reflected in the increasing number of influential speakers like Steve White and Melissa Etheridge, who have graced the event.
Reflecting on the early days, Christine reminisces about individuals expressing reluctance to have their names associated with the event. Fast forward to today, and it’s a rarity to find anyone afraid of being part of the cannabis conversation. The expo has not only witnessed the changing attitudes towards cannabis but actively contributed to it, making it a welcoming space for industry players.
This year’s expo, scheduled for June 5th and 6th, takes center stage in the iconic city that never sleeps. Christine shares that New York is experiencing a resurgence in its cannabis market, with dispensaries proliferating following the lifting of an injunction two months prior. The state’s commitment to curbing illicit operations is evident, setting the stage for a promising and successful market.
As the expo focuses on its flagship location in New York, Christine emphasizes the significance of this event in a state that has faced challenges since the introduction of cannabis legislation two years ago. The expo’s dedication to supporting the industry’s growth is evident in its strategic alignment with the developments in New York’s cannabis landscape.
The CWCBExpo has evolved into a comprehensive experience, catering to a wide audience within the cannabis industry. From exhibitors and retailers to seasoned business owners and those looking to enter the market, the expo offers something for everyone.
The expo floor is set to host nearly 300 exhibitors, showcasing a diverse range of products and services. Attendees can explore workshops covering critical topics such as mergers and acquisitions, investment strategies, and discussions on emerging areas like psychedelics. The lineup of keynote speakers is yet to be unveiled, but past speakers like Steve White and Melissa Etheridge indicate a tradition of securing influential voices.
Beyond the expo floor, CWCBExpo emphasizes the importance of networking, recognizing it as a catalyst for industry growth. Networking events include a Women in Cannabis Luncheon, a Grower’s Happy Hour, and industry-friendly rooftop bashes. These events serve as crucial platforms for forging connections, striking deals, and fostering collaborations that extend beyond the confines of the expo itself.
The expo’s commitment to community engagement is further evident in Cannabis Week, an extension of events surrounding the expo. By bringing in local businesses, restaurants, spas, and educational institutions, CWCBExpo creates a collaborative environment where the entire community can collectively learn about and benefit from cannabis.
This year, the expo is collaborating with NORML, and the NORML Formal will be integrated into one of the rooftop networking events. This collaboration reinforces the expo’s commitment to advocacy and aligning with organizations dedicated to cannabis reform.
As we anticipate the CWCBExpo New York 2024, it’s evident that this event goes beyond being a mere trade show. It’s a celebration of a decade’s worth of progress, an opportunity for networking and collaboration, and a beacon for the ever-growing cannabis community. Whether you’re a seasoned industry professional or someone looking to take their first steps, CWCBExpo promises an enriching experience that captures the essence of the evolving cannabis landscape. So, mark your calendars and get ready for an immersive journey into the heart of the cannabis industry in the city that never sleeps.