Aeroponics, a method developed by NASA for growing plants in space, is the main focus of this discussion. Unlike hydroponics, where roots search for nutrients in water, aeroponics keeps roots suspended in a dark environment, misting them with precisely the nutrients they need. The process also allows for water conservation by reusing what the plants don’t absorb, which can extend for a week or more depending on the plant’s growth stage. This innovative approach is central to the operations of Rise, a company featured in the podcast, which is actively involved in the aeroponic cultivation of cannabis.
Rise is a brand that prides itself on producing high-quality cannabis products with an emphasis on safety, testing, and sustainability. The podcast highlights their focus on ensuring that their products are free from harmful pesticides and chemicals, adhering to stringent state regulations that often surpass those of the FDA. This commitment to quality is reflected in their consistent product output, especially through their unique aeroponic growing methods. By not using soil or other mediums, Rise ensures that their plants maintain a consistent terpene and THC profile, offering consumers a reliable and clean product.
The hosts and guests delve into the history and expansion of Rise, which started in Illinois in 2015. Rise now operates in Arizona and has plans to expand into California by 2025, with Aeriz’s aeroponic grow operation in Illinois being the largest of its kind in the world. The discussion also touches on Rise’s plans to introduce an edible line and continue refining their strain portfolio to keep up with market demands.
A significant part of the conversation is dedicated to Rise’s commitment to sustainability. The company uses ocean-safe plastic for its packaging and has implemented measures to reduce its carbon footprint, such as investing in renewable energy credits and water conservation techniques. This dedication to environmental responsibility is a core aspect of the Rise brand, which is reflected in their products and business practices.
The podcast also explores the broader cannabis market, discussing the challenges and opportunities of operating in a regulated industry. The speakers emphasize the importance of educating consumers about the benefits of state-regulated cannabis products, which are tested and safer compared to unregulated alternatives. This educational aspect is vital as the market evolves and new products and methods, like the ones Rise employs, become more prevalent.
Throughout the discussion, the speakers maintain a light-hearted tone, sharing anecdotes and insights into the cannabis industry, making the conversation both informative and engaging. The episode concludes with a look toward the future, with Rise poised to continue its growth and innovation in the cannabis industry, driven by a strong commitment to quality, safety, and sustainability.